Deliver

Words that _

Training _

Our strategic marketing and content writing training will give you the tools to promote and grow your organisation. Whether it is delivered one on one, to a small group or to your whole communications team, your session will be interactive and directly relevant to your work.

If you are looking to achieve specific learning outcomes, please get in touch. We have experience tailoring sessions to the needs of groups and individuals in a range of sectors. We also offer ongoing mentoring on a one-on-one basis.

B2B Content Writing for Professionals

Risk-averse, demanding, pressed for time – these are all ways to describe the average corporate decision-maker. How does a marketing professional get through to these people?

Concise, relevant, valuable content is the ideal vehicle to start a dialogue with your target audience. Successfully creating this kind of content, however, is easier said than done. If you want to achieve your organisation’s goals, you need a carefully thought-out process. This workshop provides marketing professionals with the tools to independently plan, research and write content that drives buying decisions.

Contents

This session will be tailored to the needs of the company and the role of the participant(s), so that your time is spent reinforcing key skills. This ensures that the workshop is as relevant and actionable as possible. Typical content includes:

Identifying the purpose of a piece of written content
Audience and competitor research
Topic research
Use of outside sources and data, referencing
Brand continuity and tone of voice
Techniques for idea generation
Structuring your text
Writing a click-worthy title
Editing and redrafting
Receiving feedback and implementing changes

Outcomes

At the end of the session, you will be able to:

Identify the key aims for a piece of content
Pinpoint your target reader
Find and use appropriate supporting data
Ensure continuity with your corporate brand voice
Produce an engaging, effective piece of content

The Workshop

3-hour session
Held in our Colchester or London office
Content tailored to your needs
Starting from £

Who is this workshop for?

Internal Marketing Managers and Marketing Assistants
Founders and owners of small businesses
Sole traders

Managing Director, Tom Broome, leading a marketing mentoring for small businesses session

Marketing Mentoring for Your Small Business

Do you need a more structured approach to your marketing efforts? Or are you not sure which clients to go after? We can give ongoing advice and help you grow your business.

Marketing for the Public Sector

Learn how to write engaging content, reach a wider audience, share assets and ideas across your organisation and improve your use of social media.

Marketing for Creatives

Getting the right exposure is the key to success. If you want to make more sales and grow your presence, we can help you channel your creative ideas into a successful marketing campaign.

Marketing Strategy: Finding Your Target Audience

In this strategic marketing session, we will take a hard look at the opportunities that can transform your organisation – and the ones that will have you chasing your tail.

Marketing Strategy: Persuading Your Target Audience

This session will provide you with the tools to research and influence your clients’ behaviours. You will learn to pitch your messaging to the right people.

Promoting Tech: Making the Technical Accessible

This training session enables marketing professionals to spread the word about tech products and services in the right form through the best channel.

Creating a Content Calendar

In this session, we will provide you with all the tools to create, manage and review a 6-month content calendar suitable to your marketing needs.

Content Writing for Professionals

This course provides marketing and communications professionals with the tools to independently plan, research and write content that engages audiences.