Training _

Our strategic marketing and content writing training will give you the tools to promote and grow your organisation. Whether it is delivered one on one, to a small group or to your whole communications team, your session will be interactive and directly relevant to your work.

If you are looking to achieve specific learning outcomes, please get in touch. We have experience tailoring sessions to the needs of groups and individuals in a range of sectors. We also offer ongoing mentoring on a one-on-one basis.

B2B Content Writing for Professionals

Risk-averse, demanding, pressed for time – these are all ways to describe the average corporate decision-maker. How does a marketing professional get through to these people?

Concise, relevant, valuable content is the ideal vehicle to start a dialogue with your target audience. Successfully creating this kind of content, however, is easier said than done. If you want to achieve your organisation’s goals, you need a carefully thought-out process. This workshop provides marketing professionals with the tools to independently plan, research and write content that drives buying decisions.


This session will be tailored to the needs of the company and the role of the participant(s), so that your time is spent reinforcing key skills. This ensures that the workshop is as relevant and actionable as possible. Typical content includes:

  • Identifying the purpose of a piece of written content
  • Audience and competitor research
  • Topic research
  • Use of outside sources and data, referencing
  • Brand continuity and tone of voice
  • Techniques for idea generation
  • Structuring your text
  • Writing a click-worthy title
  • Editing and redrafting
  • Receiving feedback and implementing changes


At the end of the session, you will be able to:

  • Identify the key aims for a piece of content
  • Pinpoint your target reader
  • Find and use appropriate supporting data
  • Ensure continuity with your corporate brand voice
  • Produce an engaging, effective piece of content

The Workshop

  • 3-hour session
  • Held in our Colchester or London office
  • Content tailored to your needs
  • Starting from £

Who is this workshop for?

  • Internal Marketing Managers and Marketing Assistants
  • Founders and owners of small businesses
  • Sole traders

Marketing for Creatives

Getting the right exposure is the key to success. If you want to make more sales and grow your presence, we can help you channel your creative ideas into a successful marketing campaign.

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Creating a Content Calendar

In this session, we will provide you with all the tools to create, manage and review a 6-month content calendar suitable to your marketing needs.

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