Deliver

Words that _

Training _

Our strategic marketing and content writing training will give you the tools to promote and grow your organisation. Whether it is delivered one on one, to a small group or to your whole communications team, your session will be interactive and directly relevant to your work.

If you are looking to achieve specific learning outcomes, please get in touch. We have experience tailoring sessions to the needs of groups and individuals in a range of sectors. We also offer ongoing mentoring on a one-on-one basis.

B2B Content Writing for Professionals

Risk-averse, demanding, pressed for time – these are all ways to describe the average corporate decision-maker. How does a marketing professional get through to these people?

Concise, relevant, valuable content is the ideal vehicle to start a dialogue with your target audience. Successfully creating this kind of content, however, is easier said than done. If you want to achieve your organisation’s goals, you need a carefully thought-out process. This workshop provides marketing professionals with the tools to independently plan, research and write content that drives buying decisions.

Contents

This session will be tailored to the needs of the company and the role of the participant(s), so that your time is spent reinforcing key skills. This ensures that the workshop is as relevant and actionable as possible. Typical content includes:

Identifying the purpose of a piece of written content
Audience and competitor research
Topic research
Use of outside sources and data, referencing
Brand continuity and tone of voice
Techniques for idea generation
Structuring your text
Writing a click-worthy title
Editing and redrafting
Receiving feedback and implementing changes

Outcomes

At the end of the session, you will be able to:

Identify the key aims for a piece of content
Pinpoint your target reader
Find and use appropriate supporting data
Ensure continuity with your corporate brand voice
Produce an engaging, effective piece of content

The Workshop

3-hour session
Held in our Colchester or London office
Content tailored to your needs
Starting from £

Who is this workshop for?

Internal Marketing Managers and Marketing Assistants
Founders and owners of small businesses
Sole traders

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Marketing for Creatives

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Marketing Strategy: Persuading Your Target Audience

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Creating a Content Calendar

In this session, we will provide you with all the tools to create, manage and review a 6-month content calendar suitable to your marketing needs.

Content Writing for Professionals

This course provides marketing and communications professionals with the tools to independently plan, research and write content that engages audiences.