Briefed _

The Agile Ageing Alliance (AAA) needed comprehensive editorial support and project management for their ambitious Neighbourhoods of the Future (NoF) 2019 report. Supported by Tata Steel, the purpose of the NoF report is to offer a cross-sector solution to our current housing crisis. To deliver the publication, AAA needed a partner who could give impartial, informed and critical feedback.

Close collaboration with the distinguished line-up of contributors was required to ensure their ground-breaking messages were communicated clearly and persuasively. This was critical because progress in the housing sector is hampered by a lack of communication between silos.

Delivered _

  • Editorial support
  • Contributor feedback
  • Proof reading
  • Original content
  • Promotional content
  • Design consultation
  • Image sourcing and licensing
  • Project management

The prestige of the project attracted an unprecedented number of submissions from world-leading experts. The previous NoF report counted 84 pages. In 2019, it expanded to 344 – and this was after a strict selection process! There were only three and a half months between the start of our involvement and the final print deadline. Immediately, Creative Quills immersed itself in the subject matter, from Community Land Trusts (CLTs) and Building Information Modelling (BIM) to biomimetic design.

We worked closely with all 62 contributors to refine their articles. The AAA-Tata Steel partnership was publishing new and complex proposals from the world’s leading experts. Creative Quills proposed key changes to structure and elevate the articles, then liaised with their authors to reach a result that reflected their unique voice and expertise. We ensured that concepts, technical jargon and acronyms were clarified for the report’s diverse audience.

Achieved _

The NOF report was launched by Tata Steel and the AAA at a reception hosted by Lord Best at the House of Lords. A mix of industry heavyweights, agile entrepreneurs, stakeholders and creative thinkers came together to celebrate the publication, and to discuss its contents.

“A market that is worth over £6 billion a year beckons. And with it comes the great prize that both older and younger generations can live in homes that make their lives better.”

Lord Best, Chair of the All Party Parliamentary Committee on Housing and Care for Older People

A further launch took place in Lille, France, in partnership with AgeingFit. Since then, the report has reached global industry leaders.