After supporting South East Creatives with their successful grant scheme, we were excited to collaborate with them on their Creative Workspaces programme. The aim of the programme was to connect workspaces in and around Kent and learn more about their business support needs. We also wanted to find out how well current support provisions aligned with the actual needs of creative workspaces on the ground.
- Strategy and project coordination
- Roundtable and workshop facilitation
- Social media marketing
To kick things off, we facilitated a roundtable session with workspace providers in and around Kent. There were lively discussions about the challenges and opportunities facing workspace providers, and their ambitions to evolve their businesses in the current climate. The roundtable built a broad picture of the issues affecting the workspace community. But we wanted to delve deeper. So, we held 1-2-1 sessions with individual providers to gain more focused insights into their needs.
As well as a forum for networking and support, we wanted our programme to provide practical training and opportunities for upskilling. We developed three training workshops in collaboration with our delivery partners.
One of the providers’ primary concerns was impact of the pandemic, so our marketing session tackled how to refocus your messaging in changing times. Video production company, The Content Creatives, ran a hands-on virtual workshop, where participants learned how to become their own digital storytellers. Finally, The Weave co-founder James Cracknell talked strategy, helping workspaces translate their creative aspirations into clear business objectives.
We collated our findings into a report to inform the SEC Creative Workspaces Master Strategy. Here, we outlined the key outcomes of the programme and provided an actionable list of support recommendations. The project helped to strengthen the creative workspace community in the South East and laid the foundations for future collaborations in the region.
“Creative Quills have worked with us on the South East Creatives business support programme over the past few years and they know our strategic direction. They put together a varied and inspiring events programme that resonated with Kent’s workspace community and managed to bring providers together during a challenging period. We now have a clear set of action-focused recommendations to help drive the next phase of our creative workspaces masterplan.”
Sarah Wren | Principal Project Officer | Growth, Environment and Transport | Kent County Council