Independent human resources consultant and coach Shamila Mhearban wanted to develop her personal brand. Her ambition was to expand her reach within the business community and grow her following among HR professionals on LinkedIn. The cornerstone of this strategy was the launch of a new website communicating her brand and expertise.
Core values are very important to Shamila and to her brand. She wanted the website to express her ethos clearly and concisely, while capturing her personality. The website needed to be both professional and approachable. Having worked with Creative Quills previously, she reached out for our support to make her vision come to life.
- Website project management
- Website copy
- Brand consultancy
- Social media consultancy
Creative Quills supported Shamila through the process, brainstorming ideas and working closely with her. Our Head of Content, Dr Marieke Sjerps, held meetings with Shamila on a regular basis to exchange ideas for the website and discuss the next steps for her LinkedIn activity.
Working alongside Shamila allowed us to act as a sounding board for her vision. We would listen to her ideas and help her develop and refine them. By presenting her with a range of options for the design, written copy, and imagery, we ensured that the new website was tailored to her exact needs.
Shamila’s new website launch was a success, serving as a new platform for prospective clients. It also hosts her articles, allowing her to share her insights into the HR industry with her followers.
Shamila appreciated our proactivity in the project, offering our own ideas and encouraging her to follow her instincts; to speak out about what she really cares about. She loved that we were always engaged with her latest projects and ideas. Shamila continues to work with us today, with big ambitions for the future of her business.
“It’s been eye opening and informative working with Creative Quills, my business would not be where it is today had I not been able to benefit from their perspective and expertise.
From the outset Creative Quills actively demonstrated that our project was a creative and collaborative endeavour and provided me with a valuable sounding board for exploring ideas and initiatives that I may not have invested in otherwise.
My particular thanks to Tom and Marieke, it’s been great having you both on my ‘team’!”