More than cameras for hire, video production company PureMotion needed help standing out in a crowded market. We worked with them to refocus their brand messaging and support the launch of their new service offering.
- Content creation
- Industry research
- Brand consultancy
Video production is a competitive industry that is only growing. Luckily, PureMotion found a gap in the market to set them apart. They realised that while more and more SMEs are committing to video campaigns, they don’t always have the right teams or strategies in place to make them sing. So, they developed their comprehensive Stream service to help companies effectively plan, produce, and promote their video campaigns.
Creative Quills helped PureMotion clarify their messaging around Stream and make it the focal point of their brand going forward. Alongside strategy sessions and online content creation, we produced an engaging report to support with the launch. The report was jam-packed with helpful stats and top tips to get prospects excited about the power of video-driven marketing. To showcase the benefits of Stream to existing clients, we stressed that a coordinated approach is key to any campaign’s success. Working with a designer, we made sure the result was visually striking and aligned with PureMotion’s brand identity.
Creative Quills helped PureMotion take their service offering in an exciting new direction. We delivered an engaging, informative, and persuasive report to support their strategic aims and generate business leads.
“With a change of direction in our service offerings and with a new website on the horizon, we asked Creative Quills for their support. From the start we were impressed with how Creative Quills spent the time understanding our business in detail in order to capture the exact tone we were after. They were clearly invested in achieving the best result for us, and this really shows in the resulting content they created. We now have a consistent voice that presents us in the right way.”
Josh sleigh, Creative producer, Puremotion