Director Christian Pinchin wanted to evolve the brand of his award-winning team of architects. To successfully navigate the move from Unit One Architects to Pinchin Architects, he required a website that reflected the values and sophisticated practices of his team’s own projects.
- Website content
- Case studies
The practice had a significant catalogue of content, including descriptions of their many beautiful projects. However, none of it was polished enough to match the new direction. We condensed and reworked the heritage content into clear, evocative case studies. These are displayed on the website alongside the impressive photographs of the properties themselves.
Creative Quills worked closely with Christian himself to determine the tone of voice for the new website content. We captured the values, passion, and craftsmanship that his team bring to their projects. The website structure was reviewed to direct visitors to the right pages for their sector. The new website is visually striking, with sharp content that supports the photography.
“Creative Quills have helped Pinchin Architects in a rebranding exercise and with text for our new website. Their communications have been clear, concise and hit the right note in terms of the tone of the new company branding. They have been excellent to deal with and are always communicative and helpful.”
Christian Pinchin, Founding Director