Following a change in ownership, Swedish manufacturer Re-board® Technology was looking to amplify its brand messaging. As the producers of Re-board®, a patented, sustainable paperboard, they were in the enviable position of having an excellent, well-established product with impressive green credentials. However, awareness of the product’s broad range of applications was limited among its target audience.
Our target was to push Re-board® Technology’s messaging forward. We wanted to demonstrate Re-board® Technology’s creative potential and give their products a place in the debate around sustainability.
- Original content
- Curated content
- LinkedIn profile
- Image sourcing and licensing
Creative Quills supplied content to support the process of making new connections at exhibitions, particularly in Germany, Poland and the US. We crafted original feature pieces for the FESPA 2018 and 2019 exhibitions. These were insightful pieces to present the company on an international stage where one of their target markets, i.e. printers, look for new tools, products, and materials.
One of the cornerstones of our strategy was the creation of original content for LinkedIn. We implemented a content calendar which ensured a consistent, long term output of insightful and relevant content. This allowed Re-board® Technology’s CEO to develop personal connections with agencies, brands and printers.
Re-board® Technology achieved strong growth and is on track to achieving its turnover target within the 3 years set. LinkedIn articles and case studies have enhanced the company’s reputation among potential clients and prospective employees.
By demonstrating values and expertise online, the company has attracted new talent. Partners reached out after reading content, wanting to be associated with the messaging. This translated into real-world discussions that led to collaboration, sales and partnerships.
‘Creative Quills consistently work hard to understand my business and my industry. They’re always bringing me fresh ideas and insight, backed up by great research. In the workshop, we decided which prospective clients and partners to target. Creative Quills’ carefully designed content has helped me to make a great impression on these people.’