A consortium of seven universities and colleges in the East, EIRA, was awarded £4.7m from Research England’s Connecting Capability Fund (CCF) to support productivity within the region. As a new organisation dependent on stakeholder engagement, EIRA needed to make a big impact with its launch.
They required a unified brand and messaging to clearly communicate their offering across three sectors: artificial intelligence, biotechnology, and digital creative. EIRA’s mission is to support innovation in the East of England by providing businesses with access to academic expertise, including consultancy and collaborative research, specialist facilities and funding. To reach decision-makers within these businesses, EIRA needed to communicate its complex offering clearly and concisely.
- Discovery session
- Web content
- Case studies
- Team bios
- Printed marketing content
Working alongside design studio, creative.coop, who supplied branding and design for the project, we created clear messaging for each of the three strands, ensuring that the content was accessible to businesses, while meeting the requirements of stakeholders.
We created clear messaging for each of the three strands, ensuring that the content was accessible to businesses, while meeting the requirements of stakeholders. Our content explained how the unique scope of EIRA’s offering delivers added value to eligible organisations. We crafted a compelling call to action across all marketing assets.
EIRA’s USP is the ability to access expertise from across the consortium through a single point of access. This was core to our messaging, and to the EIRA brand. By managing stakeholder input and feedback from each of the educational institutions, we ensured continuity of message across the brand. Our work bridged the gap between academia, businesses and organisations.
The brand had an immediate impact. Our work allowed it to be launched within very tight timescale. This has enabled EIRA to gain exposure across the region at major exhibitions and events. They have a unified message across print and digital which lays the foundation for the organisation’s future endeavours. The EIRA launch has already exceeded expectations. By allocating funding to projects across each of its three sectors, it has boosted the local economy.