Personal branding is an essential exercise in today’s competitive environment. Curating a positive, unique identity will help potential clients decide whether to do business with you. Perfecting your personal brand will solidify your authenticity, generate leads, and expand your influence both on- and offline.
In this blog, we’ll go over the top five tips to help you build your personal brand, allowing you to stand out from the crowd and stay front of mind!
Our 5 Personal Branding Tips to Get You Started:
1. Find Your Niche
Discovering a niche in your industry will help you stand out from the crowd. Are you appealing to business owners, CEOs, or other senior members? Perhaps you want to reach out to a new market? Find your spot in this group and solidify it. Become a part of the community that you want to see, and you will be remembered for it.
Think about how you want to make your mark. Do you want to be known for your wisdom, communication skills, or unwavering positivity? Look to peers and experts in your field for inspiration.
If you’re not sure where to start, do have a read of our blog on getting to know your target audience.
2. Brand Yourself (Metaphorically)
Branding yourself is just as important as creating a recognisable business brand. It will dictate your tone and how formal you need to be. Design or work with someone to create a logo for yourself, which could simply be your name. Choose a small colour palette and font to tie everything together – these represent your core identity!
Depending on your target audience, you may want to craft a professional portfolio or develop your LinkedIn profile. Focus on a key message and stick to it. You can build your brand on consistency but remember to show your growth over time.
3. Discover Your Strengths and Weaknesses
Conducting a personal SWOT analysis is a great place to start. SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. If you want to learn more, you can read our blog on SWOT analysis.
By learning about yourself, you can uncover new ways to connect with others. Your strengths will help add credibility to your interactions, and your weaknesses make for great future learning opportunities. Thinking about your threats early on will help you prepare to take them on.
Build interest by weaving a story with highs and lows. Don’t be afraid to include your failures, we are flawed beings after all! It’s a great learning opportunity for both you and your audience.
4. Sell Yourself (Metaphorically)
Ultimately, personal branding comes down to selling yourself to your target audience. It can be useful to look at it as a pure marketing exercise. Review your audience and think about changing your messaging to fit. Think about your vocabulary, tone of voice, and use of emojis – these can all be tailored to your target audience.
Speak about your skills, talents, and other ways of helping your clients. You could plug your website or portfolio as a demonstration and ask for reviews and recommendations. By building your professional profile, you can show your target audience why they should invest in you and your business.
5. Be Honest and Positive
You will find it much easier to post, interact, and network with others if you are being genuine. Becoming a positive force in your community will naturally attract others to you, especially in difficult times.
Your personal brand is just as important in person as it is online. The people you network with will remember your actions, how you treated them, and how you presented yourself.
Personal Branding: Here’s How to Get Started
Be honest, be positive, and make sure you post consistently. Keep your target audience engaged in the conversation that you’re creating. Allow yourself room to learn and grow from your mistakes.