Why Quality Content Writing Is Good For Business
Are you looking to connect with your target audience? Or demonstrate your knowledge and expertise in a specific subject area? Perhaps you want to increase traffic to your website and gain new leads? What you need is quality content writing.
70% of marketers are actively investing in content marketing (Hubspot, 2020)
Even before the COVID-19 pandemic hit, the internet had become a singular platform for everything, from shopping to entertainment. As web traffic continues to grow, marketing has adapted to the online climate with a strategy: content writing. Written content has now become wholly important for businesses to attract and continuously engage with customers and potential clients.
What is Content Writing?
The Content Marketing Institute (CMI) defines content marketing as “a strategic marketing approach focused on creating and distributing content to attract and retain a clearly defined audience – and, ultimately, to drive profitable customer action”.
Content writing is a central part of your content marketing strategy. Your business objectives and target audience will determine the type of content you produce. Content writing can be found in many different forms, including:
- Blog posts
- Social media posts
- Website content
- Case studies
- LinkedIn articles
- Email newsletters
Each piece of content should be purpose-driven and should fit within your content marketing strategy.
But What is Quality Content Writing?
Quality content writing is content that is valuable and relevant to your audience. It should not be too lengthy or a ramble about a topic for the sake of content. You need to have something to offer.
In today’s crowded online marketplace, many brands are opting for volume over value when it comes to their content. They lure audiences in with sensational headlines, promising answers and insights that they fail to deliver. This strategy, known as clickbait, may initially attract readers and increase clicks, but they generally will not stick around for very long. This type of content will leave a poor impression of your business and can put your brand’s reputation at risk.
Quality content writing is not a one-sided deal; you must deliver on your promises for valuable and engaging content when people click on that headline.
How Will Content Writing Benefit My Business?
- Better Search Engine Optimisation (SEO)
68% of website traffic begins with a search engine (BrightEdge, 2019)
SEO helps search engines to understand and present content to users. Essentially, good SEO will help your business climb the search rankings to become more visible to users during online searches. The goal is to get on the first page of search results.
Only 0.78% of Google searchers click on results on the second page (Backlinko, 2019)
The best way to achieve this is written content. Content is the foundation of internet search. The more relevant the content in your article or post, the higher the search engine will rank your content in the results page. This will drive up visibility and website traffic, helping you generate new leads and sales.
- Demonstrate Your Expertise
As well as visuals, written content is a representation of your company’s brand. Quality content writing that showcases your knowledge and authority in your field helps potential clients and customers recognise your expertise. Consistency and continuity in the content put out will also improve a client’s perception of your reliability and build brand trust.
- Build a Relationship with Your Audience
Quality content writing is a prime way to build a lasting and fruitful relationship with your audience.
63% of content marketers are successful in using content marketing to build loyalty with customers (CMI, 2020)
Reading something valuable and engaging leaves a lasting impression. Similarly, quality content writing helps you create a positive impression of your business. The more valuable the content you put out, the more you will engage your audience and attracting potential clients.
Need a Helping Hand?
Writing content may sound easy enough but producing quality content writing is a difficult skill to master. If you’re finding it hard to create eye-catching and engaging content that connects with readers and keeps them hooked, Creative Quills is here to help!