What is AgeTech?

The Office for National Statistics reports that the 65+ population is the fastest-growing demographic in the country and expects that by 2041, 26.4% of the UK’s population will be aged 65 and over. Our ageing population has increased the demand for support and care in older age, and this is set to continue as better healthcare and living conditions enable us to live longer.

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Can Tech Revive the Events Industry Post-COVID?

In these unprecedent times, digital technologies have helped many businesses navigate fresh challenges and shifting parameters. Virtual platforms have shown us new possibilities for the future of events, whilst tech solutions offer new hope to venues looking to safely reopen in October. If organisers and venues can invest in and engage creatively with enabling tech, the sector can adapt to its post-COVID realities, and become more sustainable, accessible, and inclusive in the process.

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Getting to Know Your Target Audience

Knowing your potential customers is key to effective marketing. If you do not tailor your messaging to the right target audience, even your best ideas can prove fruitless. Before you kick off your marketing campaign, it is essential to research who your target audience is and what would catch their attention. We have put together 5 tips to help you focus in on the audience that can grow your business.

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