What is HR Tech?
HR tech is software used to facilitate effective human resource management. At its core, it automates functions and processes, improves operational efficiency, and enhances employee experience.
Turning Likes into Leads: How to Make Social Media Work for Your Business
We all know the importance of social media in today’s market, but to make the most of your following, it’s important to understand the difference between simply being on social media and actively building engagement.
A Powerful Value Proposition is the Best Way to Convert a Prospect into a Customer: Here’s How to Nail Yours
How well do you know your customer? What is it about your specific product or service that is going to be valuable to them? This in-depth understanding of how your business relates to your customer’s needs is essential to defining an effective value proposition.
Can Tech Revive the Events Industry Post-COVID?
In these unprecedent times, digital technologies have helped many businesses navigate fresh challenges and shifting parameters. Virtual platforms have shown us new possibilities for the future of events, whilst tech solutions offer new hope to venues looking to safely reopen in October. If organisers and venues can invest in and engage creatively with enabling tech, the sector can adapt to its post-COVID realities, and become more sustainable, accessible, and inclusive in the process.
5 Steps to Move Your Business from Physical to Online Marketing
The UK has the largest e-commerce market in Europe. Its consumers are tempted online by lower costs, more choice and greater convenience. The events of recent months have made public health a vital addition to this list, as digital technologies play a crucial part in supporting individuals and business through the COVID-19 crisis.
Getting to Know Your Target Audience
Knowing your potential customers is key to effective marketing. If you do not tailor your messaging to the right target audience, even your best ideas can prove fruitless. Before you kick off your marketing campaign, it is essential to research who your target audience is and what would catch their attention. We have put together 5 tips to help you focus in on the audience that can grow your business.
Don’t Wing Your Webinars – Learn to Plan and Script Them
Now that most of us are working remotely, we are being flooded with webinars from people who have never done one before. In a lot of ways, this is a great solution – it allows people to stay connected while practising social distancing.
Is Less Doing More for Your Articles?
Writing extra – is it hurting or helping your goals? When writing blogs, especially for business purposes, we want more. More readers, more comments, more traffic. We also want the best quality for our writing.
Recruiting the Right Marketing Intern
If you had an extra pair of hands to dedicate to your marketing activity, what could you achieve? Recruiting an intern is perhaps one of the most overlooked marketing resources available to small and medium businesses.
How a Lead Magnet Converts Your Visitors into Enquiries
A lead magnet is a piece of content that’s so tempting, your potential customer will share their contact details to get it. However, there is a delicate balance to this trade-off.