Knowing your potential customers is key to effective marketing. If you do not tailor your messaging to the right target audience, even your best ideas can prove fruitless. Before you kick off your marketing campaign, it is essential to research who your target audience is and what would catch their attention. We have put together 5 tips to help you focus in on the audience that can grow your business.
Now that most of us are working remotely, we are being flooded with webinars from people who have never done one before. In a lot of ways, this is a great solution – it allows people to stay connected while practising social distancing.
Writing extra – is it hurting or helping your goals? When writing blogs, especially for business purposes, we want more. More readers, more comments, more traffic. We also want the best quality for our writing.
If you had an extra pair of hands to dedicate to your marketing activity, what could you achieve? Recruiting an intern is perhaps one of the most overlooked marketing resources available to small and medium businesses.
A lead magnet is a piece of content that’s so tempting, your potential customer will share their contact details to get it. However, there is a delicate balance to this trade-off.
