Simple Steps to Brilliant Brand Photography
Brand photography is your company’s shop window online. In this blog, we share 5 top tips to picture perfect brand photos and how to get started.
Stuck In A Rut With Your Case Studies? Here’s How You Get Out of It
Case studies are a great way to show your business in action and share success stories. In this blog, we reveal our top tips to improve your case studies and strengthen your marketing strategy.
Strong Visual Branding and Why Your Company Needs It
Visual branding will make your business recognisable. Stand out from competitors and create a strong brand identity to appeal to your target audience.
Your Target Demographics Have Moved Online, but to Which Social Media Platform?
Understanding your target audience is a vital element of choosing which social media platforms to focus on. With insight into the demographics of each platform, you can identify ways to boost engagement.
Employee Motivation Dropping? It Might be your Leadership Style
Do you ever wonder how you leadership style might affect employee motivation and job satisfaction within your organisation? Read on to find out more.
How to Conduct a SWOT Analysis and How it Will Benefit your Business
A SWOT Analysis helps you understand the company’s internal and external operations, allowing you to better identify and fulfil clients’ wants and needs. So, what is a SWOT Analysis and how can this tool help your company reach its goals?
The Psychology of Words: Using the Power of Language
Words are everywhere. They connect us, they teach us, they hurt us. Our words have the power to change our environment, for better or worse. In a world that relies so heavily on communication, what we say directly impacts our relationships and achievements.
Making Sustainability Sexy: 6 Marketing Rules
Anyone trying to sell sustainability must overcome the same dilemma. How do I package this? Environmental sustainability is about preserving the natural resources and balance of our planet – read our 6 marketing rules that make this possible.
What is HR Tech?
HR tech is software used to facilitate effective human resource management. At its core, it automates functions and processes, improves operational efficiency, and enhances employee experience.
Turning Likes into Leads: How to Make Social Media Work for Your Business
We all know the importance of social media in today’s market, but to make the most of your following, it’s important to understand the difference between simply being on social media and actively building engagement.
A Powerful Value Proposition is the Best Way to Convert a Prospect into a Customer: Here’s How to Nail Yours
How well do you know your customer? What is it about your specific product or service that is going to be valuable to them? This in-depth understanding of how your business relates to your customer’s needs is essential to defining an effective value proposition.
Can Tech Revive the Events Industry Post-COVID?
In these unprecedent times, digital technologies have helped many businesses navigate fresh challenges and shifting parameters. Virtual platforms have shown us new possibilities for the future of events, whilst tech solutions offer new hope to venues looking to safely reopen in October. If organisers and venues can invest in and engage creatively with enabling tech, the sector can adapt to its post-COVID realities, and become more sustainable, accessible, and inclusive in the process.
5 Steps to Move Your Business from Physical to Online Marketing
The UK has the largest e-commerce market in Europe. Its consumers are tempted online by lower costs, more choice and greater convenience. The events of recent months have made public health a vital addition to this list, as digital technologies play a crucial part in supporting individuals and business through the COVID-19 crisis.
Getting to Know Your Target Audience
Knowing your potential customers is key to effective marketing. If you do not tailor your messaging to the right target audience, even your best ideas can prove fruitless. Before you kick off your marketing campaign, it is essential to research who your target audience is and what would catch their attention. We have put together 5 tips to help you focus in on the audience that can grow your business.
Don’t Wing Your Webinars – Learn to Plan and Script Them
Now that most of us are working remotely, we are being flooded with webinars from people who have never done one before. In a lot of ways, this is a great solution – it allows people to stay connected while practising social distancing.
Is Less Doing More for Your Articles?
Writing extra – is it hurting or helping your goals? When writing blogs, especially for business purposes, we want more. More readers, more comments, more traffic. We also want the best quality for our writing.