In these unprecedent times, digital technologies have helped many businesses navigate fresh challenges and shifting parameters. Virtual platforms have shown us new possibilities for the future of events, whilst tech solutions offer new hope to venues looking to safely reopen in October. If organisers and venues can invest in and engage creatively with enabling tech, the sector can adapt to its post-COVID realities, and become more sustainable, accessible, and inclusive in the process.
The UK has the largest e-commerce market in Europe. Its consumers are tempted online by lower costs, more choice and greater convenience. The events of recent months have made public health a vital addition to this list, as digital technologies play a crucial part in supporting individuals and business through the COVID-19 crisis.
Knowing your potential customers is key to effective marketing. If you do not tailor your messaging to the right target audience, even your best ideas can prove fruitless. Before you kick off your marketing campaign, it is essential to research who your target audience is and what would catch their attention. We have put together 5 tips to help you focus in on the audience that can grow your business.
Now that most of us are working remotely, we are being flooded with webinars from people who have never done one before. In a lot of ways, this is a great solution – it allows people to stay connected while practising social distancing.
A lead magnet is a piece of content that’s so tempting, your potential customer will share their contact details to get it. However, there is a delicate balance to this trade-off.