Check back regularly for our latest insights.
Want your website to support your business goals? You need the right words on the page. Read our top tips for creating good website copy.
What’s the key to building your network on LinkedIn without looking like a tosser? Find out in this article.
The problem with creativity is that we don’t understand what it is, and more importantly, who it is for. So, how can you tap into your creativity?
Just tracking social media metrics isn’t enough. To get the most out of the data, you need to put actions in place. Read to find out how to use metrics…
Are you thinking of hiring a graphic designer? A design brief will help your designer fulfil your ideas, but what makes a strong brief?
Quality written content is an essential business tool. Find out how you can leave a good impression with engaging content.
Brand photography is your company’s shop window online. In this blog, we share 5 top tips to picture perfect brand photos and how to get started.
Are you aged 16-24, on Universal Credit, and looking for an opportunity to join an ambitious, tight-knit team of creatives?
Case studies are a great way to show your business in action and share success stories. In this blog, we reveal our top tips to improve your case studies and…
Visual branding will make your business recognisable. Stand out from competitors and create a strong brand identity to appeal to your target audience.
Understanding your target audience is a vital element of choosing which social media platforms to focus on. With insight into the demographics of each platform, you can identify ways to…
Do you ever wonder how you leadership style might affect employee motivation and job satisfaction within your organisation? Read on to find out more.
A SWOT Analysis helps you understand the company’s internal and external operations, allowing you to better identify and fulfil clients’ wants and needs. So, what is a SWOT Analysis and…
Words are everywhere. They connect us, they teach us, they hurt us. Our words have the power to change our environment, for better or worse. In a world that relies…
Anyone trying to sell sustainability must overcome the same dilemma. How do I package this? Environmental sustainability is about preserving the natural resources and balance of our planet – read…
HR tech is software used to facilitate effective human resource management. At its core, it automates functions and processes, improves operational efficiency, and enhances employee experience.
We all know the importance of social media in today’s market, but to make the most of your following, it’s important to understand the difference between simply being on social…
How well do you know your customer? What is it about your specific product or service that is going to be valuable to them? This in-depth understanding of how your…
The Office for National Statistics reports that the 65+ population is the fastest-growing demographic in the country and expects that by 2041, 26.4% of the UK’s population will be aged…
In these unprecedent times, digital technologies have helped many businesses navigate fresh challenges and shifting parameters. Virtual platforms have shown us new possibilities for the future of events, whilst tech…
The UK has the largest e-commerce market in Europe. Its consumers are tempted online by lower costs, more choice and greater convenience. The events of recent months have made public…
Knowing your potential customers is key to effective marketing. If you do not tailor your messaging to the right target audience, even your best ideas can prove fruitless. Before you…
Now that most of us are working remotely, we are being flooded with webinars from people who have never done one before. In a lot of ways, this is a…
Writing extra – is it hurting or helping your goals? When writing blogs, especially for business purposes, we want more. More readers, more comments, more traffic. We also want the…
If you had an extra pair of hands to dedicate to your marketing activity, what could you achieve? Recruiting an intern is perhaps one of the most overlooked marketing resources…
Concrete jungles, overcrowded streets, and littered pavements – cities as we know it are unpleasant places to live, and they also pose a serious threat to the environment.
A lead magnet is a piece of content that’s so tempting, your potential customer will share their contact details to get it. However, there is a delicate balance to this…
Amazon’s disruptive strategy has made it the most valuable company on the planet. But how does it compare to James Lackington, who revolutionised the way books were bought and sold…
PropTech has exploded over the last few years, expanding from a niche market into a multi-billion pound industry. Yet despite its rapid growth, many of us are still unclear over…
We’d all love a glimpse into the future. Are we going to live longer? Will there be flying cars? Are robots going to take our jobs? The answers to these questions…
News and views from Parkside Office Village. This edition introduces James Cracknell, the new interim Start-up Hub manager, and includes insight from Stonehaven Technology on identifying demand for electric vehicle…
One of our biggest insults to the environment is our use of fossil fuels for – well, everything. But as we all know, this fuel can’t last forever and with…
When Facebook first toppled Myspace to become ruler of the social media kingdom in the late noughties, the concept of social media was still relatively fresh and exciting. The idea…
News and views from Parkside Office Village. This edition includes top tips from Creative Quills for recruiting the right marketing intern, an introduction to the new faces of the TALE…
News and views from Parkside Office Village. This edition includes top tips from Sanderson and Co. for protecting your trade mark, an update on the campaign to improve the A120…
Imagine a farm where a flock of drones flies overhead, gathering data. This information is processed to direct robots to deploy precision amounts of fertiliser onto only the crops which…
It’s 2am. Jetlagged, but still warm with memories from your holiday, you turn the key in your front door and lug your suitcase inside. Still wearing flip flops, you’re surprised…
We have all heard of company culture, and its importance to the success of a business. You can think of it as the way things…
News and views from Parkside Office Village. This edition includes practical advice from Sanderson and Co. for getting intellectual property (IP) right, export support from the Essex Chambers of Commerce…
The first edition of POV, a community-led publication featuring news and views from Parkside Office Village.
It’s not everyday you meet an Olympic hero. Organised by Essex Chambers of Commerce, this year’s Discovering Business in Essex exhibition closed with an engaging talk by guest speaker Eddie…
I recently took my five-year-old son to the birthday party of one of his friends. It was held at an indoor…
