Andreea loves to write about things that impact people and society. Her wish to inform businesses and individuals through insightful, practical and useful articles motivates her to write.

What is AgeTech?

The Office for National Statistics reports that the 65+ population is the fastest-growing demographic in the country and expects that by 2041, 26.4% of the UK’s population will be aged 65 and over. Our ageing population has increased the demand for support and care in older age, and this is set to continue as better healthcare and living conditions enable us to live longer.

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Getting to Know Your Target Audience

Knowing your potential customers is key to effective marketing. If you do not tailor your messaging to the right target audience, even your best ideas can prove fruitless. Before you kick off your marketing campaign, it is essential to research who your target audience is and what would catch their attention. We have put together 5 tips to help you focus in on the audience that can grow your business.

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