In these unprecedent times, digital technologies have helped many businesses navigate fresh challenges and shifting parameters. Virtual platforms have shown us new possibilities for the future of events, whilst tech solutions offer new hope to venues looking to safely reopen in October. If organisers and venues can invest in and engage creatively with enabling tech, the sector can adapt to its post-COVID realities, and become more sustainable, accessible, and inclusive in the process.
The UK has the largest e-commerce market in Europe. Its consumers are tempted online by lower costs, more choice and greater convenience. The events of recent months have made public health a vital addition to this list, as digital technologies play a crucial part in supporting individuals and business through the COVID-19 crisis.