Client _ Investing Ethically
True to Principles: Investing Ethically is a firm of independent financial advisers who place ethical investment at the centre of their offering. We were asked to write content for their transforming brand identity, to accentuate their credentials as a socially responsible firm. It was obvious that as individuals the team care deeply about the environment and their clients, a warmth that had to be reflected in their literature.
Refined and Focussed: The content we wrote reflected quite specific business values. We focussed on presenting Investing Ethically as responsible, principled, practical, and receptive. The team have great experience of the many ways ethical investment can be achieved. They wanted to share the message that by being independent, they have many ethical choices available. Also, that they can tailor the client’s financial objectives against their individual ethical concerns, offering real choice.
Transformation: As well as content for the website, we also introduced the transformed Investing Ethically through a mailer sent to current and prospective clients. This was also released as an introductory blog on their website. Throughout our time with them, we saw the team as warm, empathetic, and professional, which we reflected in their brand voice. Launched in January this year, we look forward to hearing about their continued success in 2017.
‘Creative Quills brought our new rebrand to life, ensuring our written content was aligned with our transformation, reflecting our morals and principles. Our services have been presented in a clear, easy to understand, less formal manner which represents more closely our relationship with our clients.
Creative Quills kept us informed throughout the process, providing regular drafts, liaising with the website design agency to ensure deadlines were met and the project was delivered.’