Client _ Aestima
New beginnings: A law costs consultancy with over 50 years’ experience, Aestima were looking to modernise with a more contemporary brand and focused tone of voice. Working alongside design consultants, Phelan Barker, we first confirmed the company’s core principles, before weaving them into the content.
Understanding the Market: Through in-depth interviews with the in-house team we soon developed the necessary technical knowledge to write authoritatively. With this achieved, the project required detailed content for the website and additional promotional materials. All needed to successfully represent the principles of ‘Pragmatism, Precision and Comprehensiveness’.
Instant Response: The results for Aestima were immediate, with clients and contacts from across the industry regularly making contacting. Not only has their new brand image and reflective tone of voice expressed their drive and ambition, it has also seen them differentiate themselves from their competitors.
‘One of the best decisions I made when rebranding Aestima Law Costs Consultants was to engage the services of Creative Quills. As a professional copywriting agency, they quickly understood both the complexities and the jargon of our business and were able to put together copy that was clear, succinct and had real impact.
Their ideas were a real fresh approach and by retaining them there was one less thing to worry about. Since enlisting the help of Creative Quills for our website and brochure, we have seen a marked increase in business, with our existing clients equally impressed.’